Beyond the Logo: The Stories Behind the Brands
6x52' HD
52' - English
Screener
52' - English
Screener
52' - English
Screener
52' - English
Screener
52' - English
Screener
52' - English
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52' - French
Screener
52' - French
Screener
52' - French
Screener
52' - French
Screener
52' - French
Screener
52' - French
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Brands have woven themselves into the fabric of our daily lives - from the shoes we wear to the foods we eat. They make the products we love easy to identify -- and enable us to identify ourselves by the products we choose. But what does it take to create a successful brand?
This captivating series tells the stories behind some of the world's most iconic brands: their origins, evolution, and the genius (and sometimes madness) that fueled their rise to fame.
Here are the twists and turns, fierce rivalries, and visionaries who dared to dream. Each of our six episodes is dedicated to a major international brand: Nike, McDonald’s, Disney, Nutella, Ikea and Coca-Cola.
With a light, engaging tone, each episode follows its subject's arc of success: a reminder of the brand’s immense power, the game-changing move that made it a household name, and its journey from humble beginnings to global dominance.
Featuring insights from international experts, marketing specialists, and historians, along with rare archive footage and dynamic 2D/3D animations, this series shows your favorite brands in a brand-new light.
